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[ NAZ BAYDAR ] [ART DIRECTION & DESIGN]
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PREV
✦Art Direction, Graphic Design
Barcelona-Istanbul, 2025











PREV (https://prev.shop)

Prev is a pioneering brand transforming the fashion industry with its commitment to plant-based materials and cruelty-free practices. Focused on sustainability, innovation, and inclusivity, Prev crafts high-quality footwear, bags, and accessories that marry style with ethical values. By prioritizing animal welfare and environmental stewardship, the brand challenges traditional norms, offering a fresh perspective on conscious living. Celebrating individuality and diversity, Prev empowers people to make bold, compassionate choices in fashion, driving the movement toward a more sustainable and humane future.


Brief
Completing the tasks of:
Two posts for Prev products (one typography-focused) and adapt one to a website banner.
New Product Campaign: Choose a product Prev doesn’t offer, design a social media post and traditional media poster, and place the poster in an urban setting.
Place a Prev product in a realistic environment, with before/after images and a short process description.  







Jean Paul Gaultier - The Triple Belt is used as a reference








Jean Paul Gaultier - The Triple Belt is used as a reference